After Tom Hintnaus, Marky Mark, Garrett Neff, Fredrik Ljungberg, Matt Terry and David Beckham is time to represent the new, hot face of Calvin Klein. We are talking about pop star Justin Bieber!!! You can't believed??? Nobody can.
“Justin joins a long list of musicians, models, celebrities and fashion icons that have been featured in our global advertising campaigns,” Melisa Goldie, chief marketing officer of Calvin Klein, Inc. said in a statement. “Justin’s global recognition, expressed affinity for the brand, and powerful persona bring a compelling energy to our jeans and underwear brands.” The Biebs is beaming about his new gig, saying, “I have been a longtime fan of the brand and have worn their jeans and underwear for a while, so this is kind of a dream come true.” For many Beliebers out there in Belieberville, the feeling is mutual.
Calvin Klein's latest campaign released features Dutch supermodel Lara Stone - now one of the highest-paid models in fashion - in photos that hark back to the famous black and white Herb Ritts campaign of 1992 starring Kate Moss and Mark Wahlberg.
“Calvin Klein is such an iconic brand and I am excited and honored to become a part of the Calvin Klein brand legacy with this campaign. I have been a longtime fan of the brand and have worn their jeans and underwear for a while, so this is kind of a dream come true,” said Bieber. “This is the beginning of an exciting new year for me, personally and professionally, and being a part of this campaign has been a fantastic opportunity and experience.”
Justin and Lara wear key jeans styles of the season, furthering the iconic brands’ longstanding legacy of bringing fashion and music together. Take a deep breath and look the Klein Jeans campaign that has been directed by Johan Renck and features global superstar Justin Bieber and supermodel Lara Stone.
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